Company: Michigan State Women's Basketball
Location: East Lansing, MI
Dates: June 2022 – June 2023
Position: Director of Creative Media
Responsibilities: Managed team's social media – Instagram, Twitter, Facebook, TikTok & YouTube, produced video & photo content for team's social media and recruiting media, created new content formats and recurring segments for social media, designed promo posters, interior elements, score & gameday updates and other still and motion graphics, hired and managed student workers, collaborated with other teams and departments
Two out of eight episodes of the weekly pre-season strength & conditioning competition.
All other episodes can be found here.
#SpartanStrongHER Strength & Conditioning Show
Author, Director, Camera Operator, Editor
East Lansing, MI
June – July 2022
Theryn & Abbey Diaries (Vlog Series)
Author, Director, Camera Operator, Editor, Publisher
East Lansing, MI
January 2023
The fourth episode of the regular vlog series hosted by our player hosts, Theryn Hallock and Abbey Kimball.
After purchasing the vlog camera for our freshmen to start their own segment on the Michigan State Women's Basketball social media, I assigned them to create fun and easily watchable content from various events, pregame activities and other worthy occasions.
MAC & MERCH Talk Show Series
Co-Author, Director, Multi-Camera / Mic Operator, Editor, Publisher
East Lansing, MI
November 2022
Episodes seven and six of the weekly MAC & MERCH show about mental health in the collegiate athletics. Hosted by Kamaria McDaniel and Suzy Merchant.
#SpartanSummHER: Episode 2
Director, Camera Operator, Editor, Publisher
East Lansing, MI
July 2022
The second episode of our regular summer vlogs.
0:00 – Trailer
0:16 – Intro / strength update from Annalise Pickrel
0:57 – Practice (July 19, 2022)
2:05 – Jared & Lindsay baby shower
2:36 – Ele's 5K Race Volunteering
3:53 – Camp update from Suzy Merchant
4:37 – Practice (July 26, 2022)
6:26 – Suzy Merchant's birthday team lunch
7:23 – Steve Smith's conversation with the players
Various Short-Form Social Media Videos
Camera Operator, Editor
East Lansing, MI
June 2022 – February 2023
Various Graphic Design Work
Editor
East Lansing, MI
June 2022 – March 2023
Basketball × Gymnastics Challenge
Co-author, Director, Camera Operator, Editor, Publisher
East Lansing, MI
January 2023
This two-part project is the collective idea of the Michigan State Women's Basketball, Gymnastics and Marketing creative teams.
The primary goal was to promote the Alumni Day / Title IX events for both WBB and GYM happening on the same day, January 22, 2023.
Part 1 (basketball) and part 2 (gymnastics) were posted separately on the Women's Basketball's and Gymnastics' social media.
The full video was posted by the main Michigan State Athletics social media.
Part 2: Gymnastics
Part 1: Basketball
Spartans React Series
Director, Multi-Camera Operator, Audio Engineer, Editor, Publisher
East Lansing, MI
March – April 2023
Entertaining social media series in which Michigan State Women's Basketball players reflect and react watching the clips from the 2022-2023 season.
Video: Sony A7IV on the motorized camera slider & Sony a6500.
Audio: Lewitt LCT 441 FLEX & 240 PRO mics via Rødecaster Pro II audio mixer for players to control the audio effects and apply them simultaneously with the recording for the more interactive reactions.
Michigan State Football Spring Game 2023 Promo
Editor
East Lansing, MI
April 2023
Our football team needed assistance with the promotion of the spring game – here are the vertical and horizontal versions of the video I made for them.
Michigan State Football Recruiting Template
Editor
East Lansing, MI
April 2023
Another project I assisted the Michigan State Football program with is creating a new recruiting template from scratch – here is the sample video for one of the recruits.
Michigan State Women's Basketball Recruiting Template
Camera Operator, editor
East Lansing, MI
April 2023
One of my projects for the Michigan State Women's Basketball was creating the post-visit recruiting video template, in addition to the pictures me and my student intern took, edited and delivered the players within a day.
As the Director of Creative Media, I created personalized media projects for student-athletes to diversify content, generate NIL opportunities for athletes, and broaden the social media reach.
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Video: Sony A7IV, Canon R5 & Sony a6500.
Audio: earlier episodes – AT2020+ USB mic,
later episodes – RØDE Wireless GO II mics.